Privacy Policy

Effective date: 24/09/2026

Who We Are

This privacy policy explains how Wiltshire Pest Services Ltd (“we”, “us”, “our”) collects, uses and protects your personal information when you visit our website, contact us or use our services. We are the data controller for this information.

Wiltshire Pest Services Ltd is a company registered in England and Wales, company number 11369382. Registered office: First Floor, 36 High Street, Warminster, BA12 9AF. Trading address: 27 Ruskin Drive, Warminster, Wiltshire, BA12 8HS.

Email: info@wiltshirepestservices.co.uk. Phone: 07711 259749.

Information We Collect

When You Contact Us or Book a Job

When you get in touch by phone, WhatsApp, email or through the forms on our website, we collect your name, email address, phone number, the address of the property, and details of the pest problem. Our website forms and booking system are provided by ServiceM8.

When We Carry Out Work

We keep records of the work we do, such as inspection notes, photos of the property and the problem, treatment details, reports, quotes, invoices and payment records.

When You Use Our AI Pest Identifier

If you upload a photo to our AI Pest Identifier, the image is used to suggest what the pest might be. Please only upload photos of the pest, and avoid including people, faces or other personal details.

When You Browse Our Website

With your consent, we use cookies and similar technologies to collect information about how you use our website, such as the pages you visit, your device and browser, and how you found us. This includes Google Analytics, Google Ads and the Meta (Facebook) Pixel.

How We Use Your Information and Our Lawful Basis

  • To respond to enquiries and give quotes: legitimate interests, or steps taken at your request before entering into a contract.
  • To carry out the work you have asked for, including inspections, treatment, reports and follow-ups: performance of a contract.
  • To keep accounting and tax records: legal obligation.
  • To run the AI Pest Identifier: legitimate interests, providing a useful free tool that you choose to use.
  • To analyse website traffic and run advertising (analytics and marketing cookies): consent, which you give or refuse through our cookie banner.
  • To protect our business and deal with complaints or legal claims: legitimate interests.

We do not send marketing emails, and we do not sell your personal information.

The AI Pest Identifier

When you upload a photo, it is processed through Make.com, an automation service, and sent to OpenAI, the company behind ChatGPT, to analyse the image and suggest an identification. The result is a suggestion only. It is not used to make any decision about you, and we recommend you contact us to confirm before acting on it.

Who We Share Your Information With

We only share your information with trusted service providers who help us run our business, and only as much as they need:

  • ServiceM8: our job management, form and booking system.
  • com and OpenAI: to run the AI Pest Identifier.
  • Google: website analytics and advertising (Google Analytics, Google Ads).
  • Meta: advertising measurement (Meta Pixel).
  • Our website hosting and email providers: to run our website and communicate with you.
  • Our accountants and professional advisers: where needed to run the business.
  • Authorities: where we are required to by law.

International Transfers

Some of our service providers store or process data outside the UK, including in the United States, the European Union and Australia. Where this happens, we rely on the safeguards allowed under UK data protection law, such as UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework, or approved contractual clauses.

Cookies

Essential cookies needed for the website to work are always on. Analytics and advertising cookies are only used if you accept them through our cookie banner. You can change your choice at any time through the cookie settings on our website, and you can also delete cookies through your browser.

How Long We Keep Your Information

  • Enquiries that don’t lead to a job: up to 12 months.
  • Customer, job and invoice records: 6 years after the last job, to meet accounting and tax requirements.
  • AI Pest Identifier photos: we don’t keep them after the identification. Make.com and OpenAI may hold them briefly under their own retention policies.
  • Website analytics data: up to 14 months.

How We Protect Your Information

We use secure systems, encrypted connections and password-protected accounts, and limit access to personal information to the people who need it.

Your Rights

Under UK data protection law, you have the right to:

  • access a copy of the personal information we hold about you
  • have inaccurate or incomplete information corrected
  • have your information deleted
  • restrict how we use your information
  • object to us using your information based on legitimate interests
  • receive your information in a portable format
  • withdraw your consent at any time, for example to cookies

To use any of these rights, email info@wiltshirepestservices.co.uk. There is normally no charge, and we will respond within one month.

Complaints

If you are unhappy with how we have handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with a new effective date.

Contact Us

Wiltshire Pest Services Ltd, 27 Ruskin Drive, Warminster, Wiltshire, BA12 8HS. Email: info@wiltshirepestservices.co.uk. Phone: 07711 259749.

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